Many British travellers seek feedback from other holidaymakers online to help them decide on destinations and hotels, new research has revealed.
According to hotels.com, 79 per cent of UK tourists said that they are happy to base holiday decisions on the opinions of fellow travellers that are posted online.
The study also found that people are more likely to trust the recommendations of total strangers than of their friends and family.
However, many respondents did state that they will use a variety of sources before making a final choice about a holiday or hotel.
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