World Travel Market 2012 held in London proved to be a good platform India to present its newest tourism campaign to lure global holidaymakers into booking tickets on flights to the country. Authorities also revealed their plans to re-launch country’s domestic marketing strategies.
'Find What You Seek' to lure global tourists into booking tickets on flights to the Indian cities and the 'Go Beyond' drive directed towards the domestic market, are the two campaigns that were launched by India’s tourism authorities at the event in London.
Authorities are hopeful that the new campaigns will tremendously promote the nation amongst both international and domestic travellers. It is expected that the newest drives will get as popular as the ‘Incredible India’ campaign that has long been responsible for the roaring demand of tickets on cheap flights to different Indian destinations.
'Go Beyond' will highlight on promoting attractions and places in India that are less known to both domestic and international travellers who book tickets on flights to different destinations in the country.
'Find What You Seek' focuses on offering a chance to pursue one’s interests to international visitors spending on tickets deals for flights to the country, be it sightseeing, exploring, adventure sports, wildlife and cultural tours, festivals, medical or wellness touristry or just shopping.
World Travel Market is one of the most popular international travel events held in London. The 2012th edition of this famous travel event witnessed more than 110 tourism industry participants from India!
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