Air India Braces Up for Stiffer Competition

As per the announcement made by the Indian civil aviation ministry, the state-run Air India will now share its rights on bilateral traffic with other Indian private carriers.

Though the news has brought big cheers for the private carriers seeking to expand overseas routes, it has left Air India twisting in the wind!

AI is the first choice of many travellers for taking air travel ex-India or for booking flights to India. But with the launch of the new deal, the airline will face severe competition from other private carriers including IngiGo, SpiceJet and Jet Airways to name a few.

On the contrary, with the increase in the frequency of flights on international routes, the holiday makers besides enjoying a wider choice of airlines may also benefit from cheap flight tickets easily. Even the international passengers questing for flights to India will have a numerous options to choose from to travel to India.

The Indian domestic carriers who are eager to commence more flights on International routes are highly optimistic with the new agreement.

For example, Spicejet, an economical airline known for offering cheap flight tickets is trying awaiting permission to start flights to many other International destinations including Male and Dhaka. The airline currently operates flights to destinations like Colombo and Kathmandu.

The announcement made by the Indian civil aviation ministry will make Air India to pull up their socks with private carriers breathing down the neck of state-owned carrier.

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Air India introduces online check-in option

Air India has launched a new service that will allow passengers taking flights to India to check-in online.

The carrier will open check-in 48 hours before departure for domestic and international flights originating from Delhi, Mumbai, Kolkata, Chennai, Bangalore and Hyderabad, reported Express Buzz.

Passengers will be able to print out their own boarding pass and once at the airport will be able to go directly to security checks rather than check-in.

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Air India picks up award

Holidaymakers planning flights to India may find that one airline goes the extra mile when it comes to customer service. Air India has been honoured with the Reader's Digest Trusted Brand Gold Award for the fifth year in a row, on the basis of consumer votes.

The country's national carrier - Air India has been in operation since 1932 - currently travels to a total of 51 international destinations, as well as 63 domestic locations.

It was presented with the gong at an awards ceremony held on June 29th in Mumbai, beating competition from China, Taiwan, Singapore, Thailand, Malaysia and the Phillipines, among others.

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