The efforts and initiatives of Indian authorities to woo foreign travellers paid off relatively well in 2012. The number of international visitors booking tickets on flights arriving in India has mounted up by about six percent in 2012 till November as compared to the same period of 2011.
Figures rolled out by the India’s tourism ministry state that a total of 5.899 million foreign tourists booked tickets deals on India flights against 5.572 million visitors during the same period in the previous year.
India’s foreign exchange earning from tourism till November 2012 was Rs 839.380 millions, which registered a growth of 22.1% over the same period last year. Total foreign exchange earning from tourists spending on tickets deals for flights to visit the nation in the year 2011 was reported to be Rs 687.21 millions.
Indian authorities launched the "Clean India" campaign in 2012 to enhance the image of the country amongst international visitors who are often to be seen in a lookout for cheap deals for tickets on flights to the nation.
Besides, authorities also signed the MoU with ASEAN in January 2012 to facilitate tourism from partner countries, strengthen tourism partnerships and enhance mutual travel assistance.
Also at the recently concluded World Travel Market (WTM) 2012 in London, Indian authorities revealed the nation’s newest campaigns, 'Find What You Seek' and 'Go Beyond'. These campaigns were launched in an endeavour to lure holidaymakers from across the globe to seek cheap deals on flights tickets to the country.
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