Monday, November 7, 2011

'Scoot' Is the Reason to Smile for Singapore Airlines

Singapore Airlines, which was long relying on its top-spot in the long-haul first and business class market in the Asia to Europe routes and has finally found a reason to ‘Scoot’ around.

Singapore Airlines hopes to gain solid grounds in the burgeoning no-frills air travel market with the advent of its wholly owned subsidiary, Scoot. The airline might kick-start its services by June 2012. Scoot plans to operate four Boeing 777-200 jets by the end of next year.

Initially, the airline might route flights to five to ten hour destinations from the Changi International Airport. As per reports, the airline might start cheap flights to four or more cities in China and Australia.

Campbell Wilson, CEO of Scoot informed that the new long-haul budget market was rapidly germinating and Scoot hopes to increase the business for Singapore Airlines.

Wilson was also reported as informing that Scoot will initially offer two cabin classes, with approximately 40 percent cheaper tickets as compared to other premium airline’s tickets. Also the customers would be enabled to choose seats, meals and baggage options.

Additionally, Scoot also plans to offer various customized options to the budget travellers to offer a delightful flying experience.

Scoot plans to buy several Boeing 777-200ER planes to route regular flights to European and African destinations. The airline’s plans further include hiring 52 pilots, 250 flight attendants and 40 ground staff next year.

However, the new carrier might face challenges from Air Asia X and JetStar which already operate cheap flights in the region.

Analysts expect Scoot to add extra frills to beat the challenge.

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